I was a founding partner at GrowthCat, a data-driven communication firm based out of Hyderabad, India. My experience here has ranged from management and strategy to data strategy and business development. Here are the highlights:

• Data Strategy: A key USP of GrowthCat was our robust data driven decision making, something missing among branding and communication firms in the city. Here I set up strategy to ensure effective collection and archiving of consumer behavior and interest signals across our projects. Our custom models then went to work on data to help managers make informed decisions for our clients every step of the way.
• Data Analysis and Statistical Modelling: I used my background in Economics, Data Science and Machine Learning to develop models (using Python) that informed our content and ad-strategy. The made our operation process more streamlined and smart.
• Project Management: This role was a test of my strategy, operations and people management skills. I led cross-functional teams that operated across content strategy and development, advertising strategy and data analytics and business development and customer satisfaction.
• Business Development: My activity in business development and sales helped me step out of my comfort zone, talk to people and make deals. I also set up a 5 member business development and customer servicing team around me.
• Finance: My scope grew from planning, bookkeeping and compliance (from my previous organization) to being accountable to investors. This included regular (monthly) preparation of financial statements, plans and strategy to inform and convince investors on-board.