I spent five-years in a leadership role at Law School 101 as student-entrepreneur. I wore several hats during my stint including:
- Strategy: I was instrumental in shaping strategy for the social enterprise; the most momentous of my plans was going completely online at an attempt of democratizing preliminary legal education the country. This involved planning, authoring presentations and briefs and modelling various paths and outcomes for the enterprise.
- Digital Transformation: I implemented the above outlined proposal by designing a robust digital strategy. On my part, this included gaining expertise in basic web-tech and sourcing capable talent to get the job done. I set up digital assets like a website and a learning management system, planned and executed video content, on-boarded and trained mentors to work in a completely online model.
- Digital Marketing & Outreach: Outreach played a very important part at Law School 101; we were able to take advantage of then -- relatively -- novel digital advertising platforms, first on Facebook, then on Instagram and YouTube. I have done everything: from content planning and strategy, designing presentations, graphic posters to running RoI positive digital campaigns. I also put in place an effective feedback process in place via surveys that informed our decisions and shaped strategy.
- Finance: Being a social enterprise, funds were always scarce at Law School 101, and financial planning was a very challenging role I tried to fulfill to the best of my abilities. I managed funds for about 5 years with effective planning that transformed the enterprise. I also had to liaison with banks and auditors to ensure compliance.
- Operations: I was involved in aspects like scheduling